Latest Mobile Marketing Study Released

The Mobile Marketing Association (MMA) has released the 3rd annual Mobile Attitude and Usage Study. Being the strong advocate of mobile marketing, the results are of course very positive (if the results are not that impressive will MMA still publish it?)

What would be very interesting to see in this study are the forces driving the growth of mobile marketing.

mobile marketing

Among 1,405 consumers surveyed, 1 in 4 respondents are interested in mobile marketing and 1 out of 20 participated in mobile marketing campaigns. Moreover, 58% of the respondents utilize the camera phones compared to only 35% last year. Highlights of this study include:

  • sweepstakes and voting campaigns are the most widely used types of mobile marketing.
  • Ethnic groups are key audiences for mobile marketing.
  • Teens and young adults use text messaging more than any other demographic.
  • 54 percent of 13-34 year olds use SMS for social networking, while 44 percent of 13-34 year olds said they use text messaging for flirting or dating, and 10 percent of 13-34 year olds said they have broken up with a boy or girl friend using text messaging.
  • Read More
    Photo via ccWAP


| November 19th, 2007 | Posted in Mobile Marketing |

41 Responses to “Latest Mobile Marketing Study Released”

  1. i-cellphonedeals Says:

    Interesting fact, 10% break up via SMS. I wonder how many people broke up via email and IM.

  2. Cep Says:

    Usage of mobile marketing is still very very poor.

  3. Nokia-Central Says:

    Those numbers are just going to keep going up as better phones become cheaper. Pretty big increases though.

    Nokia-Central.com

  4. Virgin Mobile Phones Says:

    These days every things are used to technology.

  5. laptop battery Says:

    Interesting fact, 10% break up via SMS. I wonder how many people broke up via email and IM.

  6. Stop N Text Says:

    Mobile marketing seems exciting everywhere else but the US. CEP was right the usage is poor

  7. james Says:

    iphone brand new

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  9. Randhir Says:

    Mobile marketing is a new concept.TxtImpact Announced White Label Reseller Mobile Marketing Platform for Agencies.To allow brands, agencies, and small businesses efficiently build integrated mobile marketing campaigns using private labeled platform for their clients. TxtImpact makes it easy to create, implements, and monitors the progress of text message marketing campaigns. TxtImpact is immediate, convenient, cost effective and measurable.
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    http://www.txtimpact.com

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  11. Anny Says:

    These days every things are used to technology.

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    Ethnic groups are key audiences for mobile marketing.

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    Wire2Air Announced White Label Reseller Mobile Marketing Platform for Agencies.To allow brands, agencies, and small businesses efficiently build integrated mobile marketing campaigns using private labeled platform for their clients. Wire2Air makes it easy to create, implements, and monitors the progress of text message marketing campaigns. Wire2Air is immediate, convenient, cost effective and measurable.
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  15. EMR Says:

    Nice post, keep the good work up.

  16. cctvcamera Says:

    nice post, mobile marketing works

  17. cctvcamera Says:

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    nice post, mobile marketing works

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  24. Annie Says:

    Ethnic groups are key audiences for mobile marketing.

  25. Annie Says:

    Teens and young adults use text messaging more than any other demographic.

  26. keter Says:

    Teens and young adults use text messaging more than any other demographic.

  27. Traffic Cones and Road Cones Says:

    the mobile market is set to grow as more and more people get mobiles

  28. Z fold Paper Hand Towels Says:

    Tex messaging has changed the way we communicate, along with face book and twitter

  29. Peter Davis Says:

    Text messaging has become more and more common over the ages.

  30. Paper hand Towels Says:

    mobile phones and tex messaging is the best way to communicate in the modern age

  31. Line Marking Paint Says:

    Most people prefer to tex than actually make a call

  32. Tom Larson Says:

    Text messaging is common, no matter where you go you always see someone with their head buried in their phone (often bumping into things, which is most entertaining if you ask me!).

    But I am yet to see it be used in a business situation.
    Offices and the like still use e-mail or some form of internal system, while trades people like plumbers still prefer to talk on the phone (general observation).

    Maybe it is just me, but texting seems too informal to be used seriously for business.

    Good post though.

    —–
    Tom
    Sales Manager
    Greenside Hi-Vis Dep.

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  34. batterycharger Says:

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  35. Angle Says:

    sweepstakes and voting campaigns are the most widely used types of mobile marketing

  36. linda Says:

    The phone in use now

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  38. cctv systems and cctv camera Says:

    excellent comments. mobile phone traffic will go through the roof in the next few years.

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