The Mobile Marketing Association (MMA) has released the 3rd annual Mobile Attitude and Usage Study. Being the strong advocate of mobile marketing, the results are of course very positive (if the results are not that impressive will MMA still publish it?)
What would be very interesting to see in this study are the forces driving the growth of mobile marketing.
Among 1,405 consumers surveyed, 1 in 4 respondents are interested in mobile marketing and 1 out of 20 participated in mobile marketing campaigns. Moreover, 58% of the respondents utilize the camera phones compared to only 35% last year. Highlights of this study include:
November 19th, 2007 at 7:38 am
Interesting fact, 10% break up via SMS. I wonder how many people broke up via email and IM.
November 19th, 2007 at 7:25 pm
Usage of mobile marketing is still very very poor.
November 19th, 2007 at 7:59 pm
Those numbers are just going to keep going up as better phones become cheaper. Pretty big increases though.
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September 2nd, 2008 at 11:57 pm
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November 23rd, 2008 at 9:30 pm
Interesting fact, 10% break up via SMS. I wonder how many people broke up via email and IM.
May 13th, 2009 at 6:33 am
Mobile marketing seems exciting everywhere else but the US. CEP was right the usage is poor
May 13th, 2009 at 10:41 am
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July 22nd, 2009 at 7:31 am
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August 19th, 2009 at 12:36 am
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August 21st, 2009 at 8:29 am
These days every things are used to technology.
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October 21st, 2009 at 10:55 pm
Ethnic groups are key audiences for mobile marketing.
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January 27th, 2010 at 10:28 am
Nice post, keep the good work up.
July 16th, 2010 at 5:04 am
nice post, mobile marketing works
July 16th, 2010 at 5:06 am
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March 28th, 2011 at 7:24 am
Ethnic groups are key audiences for mobile marketing.
March 28th, 2011 at 7:26 am
Teens and young adults use text messaging more than any other demographic.
March 28th, 2011 at 7:28 am
Teens and young adults use text messaging more than any other demographic.
July 18th, 2011 at 11:07 pm
the mobile market is set to grow as more and more people get mobiles
July 18th, 2011 at 11:11 pm
Tex messaging has changed the way we communicate, along with face book and twitter
July 19th, 2011 at 12:10 pm
Text messaging has become more and more common over the ages.
July 20th, 2011 at 8:44 pm
mobile phones and tex messaging is the best way to communicate in the modern age
July 20th, 2011 at 8:45 pm
Most people prefer to tex than actually make a call
July 21st, 2011 at 10:37 am
Text messaging is common, no matter where you go you always see someone with their head buried in their phone (often bumping into things, which is most entertaining if you ask me!).
But I am yet to see it be used in a business situation.
Offices and the like still use e-mail or some form of internal system, while trades people like plumbers still prefer to talk on the phone (general observation).
Maybe it is just me, but texting seems too informal to be used seriously for business.
Good post though.
—–
Tom
Sales Manager
Greenside Hi-Vis Dep.
July 21st, 2011 at 2:13 pm
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July 23rd, 2011 at 5:16 am
Thanks for your article. i like it. will often come back.
July 25th, 2011 at 9:24 am
sweepstakes and voting campaigns are the most widely used types of mobile marketing
July 25th, 2011 at 9:26 am
The phone in use now
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July 31st, 2011 at 11:04 am
excellent comments. mobile phone traffic will go through the roof in the next few years.
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August 7th, 2011 at 1:13 pm
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