mocoNews has posted a recently released study by ABI Research that digs deeper on the emerging trends in mobile advertising and marketing. ABI projects the market to reach $3 billion by end 2007 and expand to $19 billion in 2011.
"Mobile advertising and marketing is a risky, albeit enticing business Unlike the PC, a mobile device offers a uniquely personalized communications channel. Carriers worldwide have quite a bit of information about their end-users: name, sex, age, geographical location. And depending on the handset and plan their users have purchased, the carriers probably also know something about their economic status and credit record. But they don't like to release this information to third parties because they want to protect and control their customers,"
However, early-adopting brands in the US are still in the process of testing the water. They don't typically allocate a set percentage of their annual budgets to mobile. In turn, major ad agencies are still relatively inexperienced with Mobile Marketing campaigns, and reluctant to utilize location-based services and technologies such as MMS (Multimedia Messaging Service) and mobile search that are still in the early stages of deployment.
What caught my attention in this new study is the reluctance of major ad agencies to maximize mobile advertising as part of their campaigns. They must rethink the way they do business considering the current market landscape composed of people who are dependent, to a point addicted, on their mobile phones for daily survival. Otherwise, the biggest winners will be those emerging specialized companies and agencies.
To underscore the increasing importance of mobile marketing and advertising, many companies like iLoop Mobile are now into development of interactive, SMS-based mobile marketing, mobile enterprise solutions and mobile content distribution.
Via mocoNews
April 15th, 2007 at 6:34 pm
SignTive launches a new version of Mobile Marketing Pro: 2.0
With the new release of Mobile Marketing Pro (http://www.mobilemarketingpro.com), mobile marketing reaches small and medium businesses. Mobile Marketing Pro 2.0, is the result of more than 3 years of software development, extended according the work done jointly with our customers.
Small and medium businesses are actually excluded from Mobile Marketing due to the high costs, technical complexity, lack of software and the need of third parties or direct phone carrier negotiation that provide SMS services. Mobile Marketing Pro allows small and medium businesses to establish a new relationship with their customers, through SMS delivery and reception, using cell phones connected to a personal computer. This way businesses can cut costs and maintain their customers security and privacy: the customers database remains in their custody.
“We wanted people to use Mobile Marketing Pro not only for Mobile Marketing, and allow for small and medium businesses to bring new services to their customers, so we make it easy to connect Mobile Marketing Pro to their systems with little or no programming. This way they can setup SMS information services like: SMS payments remainder, SMS tech support requests and whatever their creativity brings up…”
Mobile Marketing Pro, as it’s name states, allows to create mobile marketing campaigns through delivery and reception of SMS text messages with keywords (also known as two way SMS). Also you can create SMS information services with an automated subscription and deletion system, that can be used to send news letters or other type of information. Using the personalization system it’s easy to create identifiers that can be used in discount coupons, invitations or prizes and send them in SMS text messages.
“We have also included plug-in capability (small software components that extend the functionality of the system) and this version include the SMS Background Music plug-in at no additional cost. SMS Background Music can be connected to the audio system at your location so your customers can request and change the music they are listening… this plug-in demonstrates that we are not only thinking on marketing and we want to enable small and medium businesses to bring new services and establish new relationships with their customers”.
SMS Background Music interacts with Microsoft Windows Media Player and can import playlists that you have defined there. It generates codes for each song that your customers can use to request them sending SMS text messages. It also implements an smart ranking system to determine which song goes first and lets you define other parameters, that, for example, avoid to play twice the same song. From the marketing view point, SMS Background Music relates each song with customers who request them so you can identify their music preferences easily.
Mobile Marketing Pro has it’s own cell phone server that allows 16 cell phones simultaneously sending and receiving SMS text messages. It runs on Windows 2000 Pro, Windows 2000 Server, Windows XP Pro, Windows 2003 Server and Windows Vista.
The is sold through Internet at http://www.mobilemarketingpro.com starting at €99 for one cell phone license and €20 for each additional cell phone license. At the site you can download the free demo version or watch the online flash demo.
More information:
Contact us at: press@mobilemarketingpro.com
Other press resources
Permission is here by granted to freely distribute with your publication in CD or Internet the freely available “Mobile Marketing Pro 2.0 Demo” executable.
You can download it from: http://www.mobilemarketingpro/download
Screenshot available for publishing: http://www.mobilemarketingpro.com/screenshots
Additional information can be requested by email to: press@mobilemarketingpro.com
May 23rd, 2007 at 4:14 am
sir i am intrested your website advertisment on my websites