Levi’s Next into the Fashion Phone Biz

Levi's Next into the Fashion Phone Biz

Not getting enough fashion-phone action? Well, if you like it acid-washed with a button fly, Levis's has something for you. The company is contracting with Modelabs of France to make Levi's branded fashion phones. The devices are aimed at the European market, where Levi's has more brand cachet.

This is not the first experiment with technology for the venerable jeans brand, which started selling the durable Trousers to miners in California. Recently Levi's introduced RedWire DLX jeans with a docking port for iPods. And I still can't fit my wallet in my pocket.

| October 20th, 2006 | Posted in Design |

One Response to “Levi’s Next into the Fashion Phone Biz”

  1. klug Says:

    wanna buy one $)

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