Combining Print and Mobile Marketing Technology

Combining Print and Mobile Marketing Technology

The world of advertising is getting shaken up by advances in mobile marketing technology . The latest trend involves using mobile devices to tie print and video campaigns together. These marketing strategies utilize tools such as bar-code readers in smartphones and "augmented reality" concepts. Companies like Calvin Klein, Coca-Cola and Time Out magazine have recently been trying all sorts of innovate techniques to tie print and mobile devices together.

A great example is a giant QR Code on Calvin Klein billboards that is meant to be photographed with your smartphone, and the code then gives you access to a special advertising video. After watching the video, viewers can then share the QR code with friends on Facebook and Twitter. Time Out magazine has also put a special three-dimensional display on its cover that is designed just for smartphone users.

Photo source TechCocktail

| May 5th, 2011 | Posted in Misc |

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