Email Mobile Marketing Technology

Email Mobile Marketing Technology

It is estimated that more than 50% of computing devices sold globally this year will be non-PC devices like smartphones and tablets. For b2b marketers, this means that using mobile marketing technology will be critical to avoid being left behind.

Mobile devices are being used more frequently for checking emails, so marketers need to make sure that they are optimizing the customer experience so that they are more likely to view rather than delete the emails you send to their mobile devices. It is possible to code your emails so that they render properly on different mobile devices. Proper coding ensures that the email will be correctly framed, whether it is read on an iPhone, Android or other device. When an email is not optimized, customers will still be able to see it but they will probably have to scroll up and down or sideways to see all of it.

Photo source juggernautco

| April 4th, 2011 | Posted in E-mail |

5 Responses to “Email Mobile Marketing Technology”

  1. timop Says:

    mobile marketing only effective if tied to user’s busy on the go lifestyle. email will lose out to in-app solutions and mobile browsing

  2. dd Says:

  3. Mahmoud zezo Says:

    I think it’s unsafe yet !!

  4. Mobile Website Design Says:

    Mobile devices are being used more frequently for checking emails..I think it’s not 100% user friendly

  5. Vena Rothacher Says:

    Thanks for the marvelous posting! I definitely enjoyed reading it, you will be a great author.I will be sure to bookmark your blog and definitely will come back later. I want to encourage you to continue your great writing, have a nice day!

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