Mobile Marketing Targets Shoppers

Mobile Marketing Targets Shoppers

Mobile marketing is being advocated as a superior way to target ads to customers because it provides real time, interactive customer service to consumers who have already decided that they want to receive communication from a brand. That's why it's surprising that mobile marketing doesn't already account for a larger for a larger piece of the advertising business in Canada where currently only 1-2% of brands have mobile websites.

Many brands have invested in developing a generation of fans over the years, but without investing in mobile marketing they could lose the next generation of buyers because people under 35 are using their phone for everything. Mobile marketing targets individuals based on location and time. From a consumer experience perspective, the phone becomes a remote control that they can use to interact with brands.

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| May 31st, 2011 | Posted in Mobile Commerce |

6 Responses to “Mobile Marketing Targets Shoppers”

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